If you speak or write to hurting, struggling leaders (or people in general) you will never lack for an audience. Human beings will always be carrying trouble and problems with them. Every sales person I meet says that they help hurting people. That is their motivation.
If you can find out where people are hurting and struggling and dedicate yourself to alleviating their pain, you will always have a willing listening fan base. The most popular speakers and preachers provide help to hurting people. They guide struggling leaders in overcoming the difficulties of business.