Vanessa Wong wrote in Businessweek, “The days when fried chicken was synonymous with a certain white-haired southern gentleman are over, at least in the U.S. A new champion has claimed KFC's long-held chicken retail crown:Chick-Fil-A.”
CFA has only about 1,780 retail outlets while Kentucky Fried Chicken dwarfs them with almost 4,500. But CFA is beating KFC by almost a 3-1 margin in sales as of 2014. CFA is primarily located in the Southern US so their “footprint” is more limited … and remember they are closed on Sundays, so they are spotting KFC an entire sales day.
Part of Chick-Fil-A’s success is due to a good breakfast menu and a variety of other offerings on their regular lunch and dinner menus. Patrons attribute it also to convenience, cleanliness and a spirit of service that permeates the chicken sandwich chain. In most locations, employees bring your food and get it to your table just as you are seated. Managers walk around the restaurant filling your drink cups, saving the trip and waiting at the counter - fast food Southern Hospitality!
Is Chick-Fil-A more expensive than Kentucky Fried Chicken? Yes, but the experience is unlike any KFC I have ever dined in. And their sales are increasing incrementally each month.