Five Ways to Increase Your Value, Part 3

How can you increase value and sales in a turbulent and unpredictable economy?

3.   Bundle your offer.  Sell multiple items together as a group.  Do you know anyone who has their auto insurance with the same company as their home owners insurance?  Why?

I learned years ago that more people would buy my higher priced CDs if I included an autographed copy of my bestselling book with each purchase.  It increases my sales and actually saves me on shipping when I am selling in person and include the book as a bonus.

Your sales will increase if you add something of extra value to each product or service. What can you “throw in” to make it irresistible?  What can you include that will attract people to your business?  Did you know that McDonald’s is the world’s largest toy distributor?  They include a toy with every “Happy Meal.”  And they sell more happy meals as a result of the bundled toy.  You will sell more, too.