Learn to tell the difference between the Soup of the Day and lasting trends. The Soup of the Day is good for only one day. Then is thrown out the next day in favor of the next one. What are you?
Famous "Soups of the Day" were Furbies, Tickle Me Elmo, Good to Great, LEAN, Palm Pilot, the Pony Express mail delivery, Biplanes, Boom boxes, Saturn automobiles, etc.
Is your product or service the current trend? Will it last the test of time? What can you do to make a lasting impression on people and stay in the mainstream? Like Apple, motorcycles, shampoo, Chinese takeout, etc.
What are you doing that will last?