People Do Business with You for Their Reasons
When you are driving and you know the way you are going, do you pay attention to the mile markers on the side of the road? No? Why not? Because they are there, but they don’t make a difference in your final destination. You look for familiar landmarks or sites that tell you where to turn, or stop. You don’t use meaningless signs that tell basic information, but don’t get you to your destination. If the mile markers don’t serve a productive purpose to get you to your destination, you disregard them.