My wife uses a wall calendar to mark my speaking engagements, business deadlines and personal dates on for both her records and for me to keep track of visually.
She needs one that she can erase information and place updates when times or flights change (as they do frequently). That is hard to find, for some reason and her father’s desk calendar, while convenient, won’t allow for a full year viewing in one glance.
Last month I wrote about my father-in-law who uses a simple desk calendar to send out to his clients as an annual marketing tool. I told him how the salesman convinced him to purchase the deluxe calendars with a thermometer on the face of the calendar.
When my father-in-law asked him initially about the advantage of the pricier calendars with the thermometer, the sharp salesman said, “You are buying space on people’s desks.” It hit a note with my father-in-law who purchases them every year.