REINVENT YOUR WEB PRESENCE
Hiring and promoting only from within? A sales management team leader told me that this type of hiring and promoting had been their downfall. "You need new blood, ideas and experience from OUTSIDE of the industry and the company to bring a fresh insight," he told me.
Some of the best reinventions in history came from outsiders who saw opportunities where those within the organization only saw stumbling blocks. For instance, it took an outsider to turn Ford and then Chrysler around in the last century - Lee Iaccoca. It took an outsider to change the face of IBM. Former CEO Lou Gerstner was brought in as a high-profile outsider CEO. He became an effective change agent.